Japan’s health system provides a very high level of care. One issue is that perhaps people don’t have a very strong sense of being able to engage with the system and manage their own health in a hands-on way. Using the NOBORI PHR app will change that by bringing people face-to-face with their own health and giving them the sense that their healthcare is really in their hands.
Patients aren’t the only beneficiaries, though. A PHR app like NOBORI is good news for hospitals too. By providing everything from recommendations for follow-up examinations after a checkup to day-to-day health and wellness guidance, it can bring the hospital and the patient closer and make communication easier.
For instance, you can set up multiple appointments from inside the app. As a result, you know exactly how long you’ve got between appointments and can do something worthwhile while you’re waiting. Equally, because you can pay online, you can go home after you’ve seen the doctor, without waiting for the hospital to process your payment.
As a company, NOBORI has an interesting backstory. Until it was spun out in 2018, it was the healthcare systems division of TechMatrix, a large and diversified IT solutions provider. Established in the late 1990s, the division was the Japanese leader for picture archiving and communication systems (PACS) for medical imaging, with a hefty 70% market share.
Over the last two decades, NOBORI has built up a cloud-based archive containing the imaging data of 34 million people and 200 million medical tests. This is a serious data set by any standards. Our task is to figure out how to leverage that data in ways that benefit society for the long term. The NOBORI PHR app only represents one of the possibilities we want to pursue by building on this strong base.